GreenHouse Publicity offers common-sense, pragmatic solutions for a world with one foot in the analog and one foot in the digital. GreenHouse specializes in press representation and marketing consultation for venues, arts education organizations and festivals with an emphasis in not-for-profit institutions. We pride ourselves on precision, innovation, speed and comprehensive exposure for our clients.
John Seroff, GreenHouse’s founder, brings to bear ten years of proven New York experience along with an eclectic array of publicity contacts and industry connections. Since 2005, Seroff has promoted literally thousands of performances and artists of almost every stripe, including performances with Amy Winehouse, Elvis Costello, Mos Def, McCoy Tyner, Chuck Berry, Pavement, Pete Townshend, Fatoumata Diawara, Yo-Yo Ma and many, many more.
Seroff has written for MTV URGE, Salon, JazzTimes, GlobalRhythm, Stylus, YRB, The Village Voice and Brooklyn Vegan. His groundbreaking music blog, The Tofu Hut, received over 2 million unique visitors and was highlighted in features for Newsweek, Reuters and Blender. He occasionally writes daily reviews of international pop music for The Singles Jukebox. He is a regular judge on behalf of the MTA’s Music Under New York Program.